BAKERY CRAFTS ONLINE PRIVACY STATEMENT

How we use your information

Bakery Crafts uses your personal information to provide you with services and to help us better understand your needs and interests. Specifically, we use your information to help you complete a transaction or order, to communicate with you, to provide service and support, to update you on services and benefits, to personalize promotional offers and to personalize some Bakery Crafts websites. Credit card information is used only for payment processing and fraud prevention. Sensitive personal information is collected only to facilitate our financial service providers' credit decisions and will be shared with them only with your permission. Credit card information and sensitive personal data are not used for any other purpose by our financial services providers or Bakery Crafts and will not be kept longer than necessary for providing the services, unless you ask us to retain your credit card information for future purchases.

Personal data given to Bakery Crafts may be transferred across state and country borders for the purposes of data consolidation, storage and simplified customer information management.

Who we share your information with

Bakery Crafts will not sell, rent or lease your personal information to others. Bakery Crafts will not share your personal information with third parties except in responding to your requests for products or services. Your permission will be requested when you submit your information. Bakery Crafts shares customer information across Bakery Crafts-owned business entities and companies working on our behalf, but only as described above in "How we use your information."

Bakery Crafts contracts with third-party service providers and suppliers to deliver complete products, services and customer solutions described in "How we use your information." Suppliers and service providers are required to keep confidential the information received on behalf of Bakery Crafts and may not use it for any purpose other than to carry out the services they are performing for Bakery Crafts. These service providers may change or we may contract with additional service providers to better accommodate our customers. Bakery Crafts will not share personal information with any other third parties without your permission, unless required by law enforcement action, subpoena, or local law.

Bakery Crafts or its related entities could merge with or be acquired by another business entity or some or all of their respective assets could be acquired. If such a combination or acquisition occurs, Bakery Crafts will make every reasonable effort to notify you in the event we share with the merging or acquiring entity some or all of your personal information to continue serving you.

Access to and accuracy of your information

Bakery Crafts strives to keep your personal information accurate. We have implemented technology, management processes and policies to maintain customer data accuracy. We will provide you with access to your information, including making reasonable effort to provide you with online access and the opportunity to change your information. To protect your privacy and security, we will also take reasonable steps to verify your identity, such as a password and user ID, before granting access to your data. Certain areas of Bakery Crafts' websites may limit access to specific individuals through the use of passwords and other personal identifiers.

The most effective way to view and change your personal information is to return to the Web page where you originally submitted your data and follow the instructions on that Web page.

Keeping your information secure

Bakery Crafts is committed to protecting the information you provide us. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of the information, Bakery Crafts has in place appropriate physical and managerial procedures to safeguard the information we collect.

We use Secure Sockets Layer (SSL) encryption when collecting or transferring sensitive data such as credit card information. SSL encryption is designed to make the information unreadable by anyone but us. This security measure is working when you see either the symbol of an unbroken key or closed lock (depending on your browser) on the bottom of your browser window. Credit card numbers are used only for processing payment and are not used for other purposes. As part of real-time payment processing, Bakery Crafts subscribes to a fraud management service. This service gives you and Bakery Crafts an extra level of security to guard against credit card fraud to protect your financial data.

Changes to this Statement

If there are updates to the terms of Bakery Crafts' Online Privacy Statement, we will post those changes and update the revision date in this document, so you will always know what information we collect online, how we use it, and what choices you have. For material changes to this Statement, Bakery Crafts will provide notification to affected customers.